This rebranding assignment produced a wholly transformed look for Touch Fitness and it wouldn’t be the first time I’ve been trusted with the visual and verbal identity of this enterprise. I took on the first refresh for this brand over a decade ago and while I still have pride in the work that project produced and it enjoyed success it was more a rejuvenation of the existing branding with a particularly Eastern visual language and only some of the identifying markers in its current communications. Bodywork is a business that is best represented through an ever-evolving understanding of the client. Through that transformation these clients must also trust where that they are being invited to a safe place. The new branding had to express a more intimate yet more accessible ethos while also representing a trustworthy and experienced staff. I believe that what we distinguished as “Radiant Balance” expresses that and Sherrin’s clientele agree with their continued business.