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Stop My Dues:
Will & Clara “Tonight”

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CLIENT:
EEZEE Choice
Protection & Benefits

PROJECT:
“Bookend” TV Spots

CAMPAIGN: 
Stop My Dues:
Will & Clara
Et Cetera…

The “Stop My Dues campaign gave the audience a peek inside of the life of civil service workers and their concerns. “Tonight” is the first of 2 spots that were inserted at the beginning and end of commercial breaks in programming so as to maximize views. Now, watch the follow up spot “Morning“.