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Stop My Dues:
“Working In The Dark”

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CLIENT:
EEZEE Choice
Protection & Benefits

PROJECT:
30sec. TV Spot

CAMPAIGN: 
Stop My Dues:
“Working In The Dark”
Et Cetera…

“Working In The Dark” is a 30 second TV ad that provokes the viewer with silence and a voice in the darkness punctuating the figurative turning on  the lights to inform civil service workers of the new rights afforded to them by a 2018 Supreme Court ruling. This spot runs concurrently with the 2 “Will & Clara” ads and delivers the message in distinct ways that broaden the campaigns accessibility and appeal.