The challenge in branding this online subscription service was to create a brand that communicates its value proposition in such a powerful way that the decision to become a “Participant” is “EEZEE”. The “Now there’s a CHOICE and it’s EEZEE.” messaging speaks to a new opportunity for civil service workers. 

EEZEE Choice Protection & Benefits is a new service that provides coverages and perks to the modern employee with a focus on Civil Service Workers.