Arctium Branding & Communication creates Brands with a capital “Be”. This method is similar to writing a novel. Together we conjure up the universe where your brand arises, lives and grows. It starts as an inquiry. Are you realizing a vision? Are you transforming something old into something revolutionary? Is your mission a spectacular and inspiring innovation in technology or are you bringing like minds together to empower one another on a journey? This is where dreams coalesce into reality. I call this stage “Creative Brand Development” and it is the time where you and your team take a stand and commit to a unique identity and a mission that makes a difference in the lives of real people. It can be an intensely challenging and sometimes confronting time in the journey. It is my job to light the way and share my understanding of the process. At the end of this stage we will have created your new identity and the most powerful and compelling message to share your mission with the world.
These are the deliverables of Creative Brand Management:
Brand Concept & Marketing Model
Primary Mark & Graphical Language
Corporate ID & Branded Elements
Descriptive Line
Slogan(s)
Brand (Re)Launch Campaign
Creative Brand Management:
This is the process of breathing life into your creation and building awareness and trust through contact and consistency. Your Brand was born through the process of development and now it is ready to meet the world. This is a time of rapid promotion and potential growth of your brand and when it must be maintained as a cohesive and consistent entity. That is achieved through expertly matching the established graphical elements and the textual nature of the copy supporting and promoting the brand. This service is essential for brand building and is maintained throughout the first (6) months following the final approval of the Brand Development deliverables.
These are the deliverables of Creative Brand Management:
Managed Brand Identity
Website Design Collaboration with 3rd Party Web Developer
Branded Elements for Social Media Accounts
Production oversight for consistent graphical look across mediums